A Cautionary Tale

Adwords, if used badly, can quickly use up lots of cash.

Check that your keywords phrases will only appeal to your target audience.

Adwords cautionary tale - Lingerie

You have arrived on this page by clicking a link labeled lingerie.

Lets consider the types of people who are going to click on such a link in Google adwords:

There will be the Lingerie company's target market:

but this sort of word also attracts

This latter group of course is far larger than the genuine potential buyers and if they keep clicking on your link it is going to cost you heaps and you will not make any sales.

That was the bad news ... but here is the good news...

For nearly all products it is possible to find niches, different word combinations that will only appeal to the genuine buyer.  It just takes a bit of thought.

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