Getting the Internet and e-Marketing working for You

The diagram below shows a simplified schema of how to maximise the return from your internet based marketing. Hover over an area on the map for a brief summary or click it to be taken to a page with more details.


Adwords Search engines Social Media and Web 2.0 Traffic pathway Conversion pathway Search Engine Optimisation Copy writing Automated campaigns CRM Sales Team Affiliates Website design Non internet or offline marketing The conversion process Return on Investment Calls to action Order processing Affiliates Default

The schema above is a generalised view of how businesses can use the internet

Not all the elements in the diagram relate to every business. Each section needs to be considered on it merits and that will vary between industries and size of company.

which bits should you concentrate on first?

The answer is "it all depends". Every case deserves some proper consideration in relation to your short, medium and long term goals.

For example, an adwords campaign can be set up in a couple of hours and will start driving traffic to your website immediately but there will be no point in doing this if your website and it's design doesn't send out the right message.

Would you like a FREE objective opinion? It will take about an hour of your time.
To arrange a suitable time, call Miles on 021 776 334 now.

24/7 or just Monday to friday 9 to 5?

The internet can work 24 hours a day including weekends - so are you making the most of it?

Do you ever search for information 'out of hours'? These days, we all live busy lives so make it as easy as possible for your clients to find out about you and your products and services. To find out how to take your business to the next level by harnessing the internet and automating your sales process, call me now.


©Ashworth Consulting Ltd 2008-2010