Blogs and Web 2.0

Blog A shortening of the phrase web log. Blogs allow users to express their opinions on a broad range of topics.


Are blogs and Web 2.0 part of your strategy?

Much has been talked about the power of blogs and social media sites.

We have all heard of You Tube, Facebook and MySpace - and many people may dismiss them as irrelevancies where people express inane opinions on trivial matters and they can be also be seen as egotistical outpourings of the utterly banal.

Is there really a way of using blogs successfully?

Yes, there certainly is, though you have to consider it as a long term strategy. Growth will be slow to begin with but it can end up expanding exponentially. They can be very powerful in niche markets.

If someone on a blog recommends your product or service, you have a third party endorsement and they have provided a link to your website for anybody who might be interested in your product. Secondly, this link to your website will increase its ranking in Search engines - google likes blogs, indexes them regularly and views them as a source of good third party recommendations. So you have improved your chances of success not only with people who have read the blog but also with those who just search using the search engines.

what is twitter all about?

Twitter is a micro-blog where each entry is just 140 characters long. If you are an expert in your field you may find that people are willing to "follow you" and watch your "tweets" (as each message is known) so they can pick up on useful bits of information earlier. There are whole websites devoted to explaining this in more detail.

and facebook?

Lots of people have their own pages on facebook, but if you have a product or service it too can have its own page on facebook and "make friends" as people do with their own pages.

and YouTube?

I can't keep my children off YouTube - watching videos on demand sure beats waiting for something decent to turn up on the television. But from a business perspective, you can use it for promoting your business. Like search engines, people search for content on the basis of keywords and that can drive traffic back to your website.

an example

You are a beekeeper and develop a product that kills the varroa mite (currently this mite is a major problem for New Zealand agriculture). One of you friends tries it out - thinks it is wonderful and writes a review on the local beekeeping news blog. Other beekeepers try it out - love it to - so they blog about it too, both on this blog and on other beekeeping blogs around the world. All the time more links are being made to your website and the ranking increases leading to significantly more sales.

You then decide to show how to install the product by making a video and posting it on YouTube. Again, this is another way of promoting your product and driving traffic back to your website.

 

for short term results

For short term results go for Google Adwords and then start the blogging.

 

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